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We know the factors that contribute to a brand’s success in the marketplace, and we know the role fragrance plays in shaping consumer preference and decision making


Every component of a product contributes to a brand’s success in the marketplace. Fragrance is the sensory component that connects best to consumers and creates a powerful bond, even before the product is purchased.
      All products are conceptual (what does the product do for us?), sensory (how does it appeal to our senses?), and experiential (how does it make us feel?). As consumers, we quickly learn how a desired product fits our life and what it promises. We are attracted by the name and packaging. We absorb all design and packaging details, especially color. Above all, we are deeply curious about the fragrance.
      Fragrance is the major sensory component that brings everything in a product together – positioning, promise, performance. To develop the right fragrance, we depend on special insights and expertise in three areas:

Understanding consumer trends

We track and update major consumer trends from over 34 sources, including our own new product and packaging research. We have insights into the ‘deep trends’ that define the American consumer today. We know how these trends shape consumer decision making, how they are evolving, and how they will guide brand and product development into 2013 and beyond. We help clients become better informed about consumers. Our intelligence makes your teams smarter.

Understanding product design

Our landmark work in identifying the powerful relationship between product concept and design, color, and fragrance helps marketing teams think about fragrance creation in new ways. We know that colors have predictable scents, and scents, in turn, have colors. Other product components, including packaging, formulation, and even product messaging, strongly influence fragrance choices. We help you successfully integrate fragrance into your product platform.

Understanding market opportunity

A beautiful fragrance that brings your product to life is only one of our goals. The real objective is making sure your product lives in your consumer’s home. We care as much as you do about your positioning on retailer’s shelves, how you compete, and how you leverage
multiple other factors in the marketing mix. We understand what truly matters to you, and we make a difference. Our ideas help you channel the power of fragrance to make success happen.
       When fragrance becomes part of your development agenda, you dramatically increase the potential for success. Our expertise makes winning fragrances part of your success.


CREATING WINNING FRAGRANCES >

OUR APPROACH >

OUR EXPERTISE

CONSUMER TRENDS >

 

Color is a critical factor in fragrance design, often
defining the identity of the
scent, as well as the
individual notes and accords
the perfumer uses to ‘build’
the fragrance idea.


Arylessence Certifications

Arylessence has achieved Safe Quality Food (SQF) Level 2 certification, and is recognized as an ethical sourcing supplier and manufacturer by the Safe Quality Food Institute (SQFI).

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